Adsense Arbitrage: Is Your Google Adsense Account In Danger?

Adsense Arbitrage: Is Your Google Adsense Account In Danger?

Would you believe a rumour that tells you that Google is going to ban the publishers that practice Adsense Arbitrage? Well, then I suppose you don't agree with me that Google would commit suicide. After all, the Adword/Adsense system that Google uses is arbitrage.

What Google wants to get rid of are the sites that convert poor for the advertisers. Imagen yourself paying dollars per click to get visitors to your site and you see your ad on one of those crappy 'Made For Adsense' websites. Chances are that you want to take your ads of those sites right away. There's no quality content on those sites that gives the searcher the information he or she is looking for.

Google is going after publishers that return bad ROI for the advertiser. Google has never said that they are going after Adsense Arbitrage publishers.

                                                                             Suppose you use an Adwords campaign to
                                                                             send traffic to your website With Adsense ads. If
                                                                             that website has quality content on it and is
                                                                             relevant to what the searcher has typed in the
                                                                             search bar, then you are doing exactly what
                                                                             Google wants you to do. Give relevant quality
                                                                             information to the searcher. You are NOT
                                                                             violating Google's TOS.

                                                                             The Quality Score of your Adwords campaign
                                                                             will improve and as a result you will pay less
                                                                             CPC (Cost per Click) and your ad will be
                                                                             displayed higher in the Sponsored Links.

                                                                             What would be the result if you optimize your
                                                                             website to a quality website? Besides the traffic
                                                                             you get from your advertising campaign, Google
                                                                             will love to index a website like that. They need
                                                                            quality information for the searchers.

Affiliate marketers using PPC advertising are practicing arbitrage, because they often invest few cents to earn dollar commissions. Of course, in this case the amount of CPC that they pay depends on what niche they advertise in. And very often the searcher ends up on a landing page with a product review. If that review is relevant to what the searcher searches for, the advertiser and affiliate is doing exactly what Google wants. Again, this will increase the quality score of the Adwords campaign.

Conclusion: Adsense Arbitrage is not a ‘bad’ thing that will get you banned from Google Adsense. On the other hand, building crappy websites, such as the ‘Made For Adsense sites’, and sending traffic from a Google Adwords account to those sites is not recommended anymore. A logical thought is that Google will never index those sites and will let the advertiser pay high CPC inc case of arbitrage. Will this cost you your Adsense account? That’s up to Google to decide....

1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ads. Especially for Banners - they have a less of 0.5% response. Their days are over. Imagine if you have an Adsense ad looking like the typical Banner with different colors. It will not be profitable.
2) Text ads are better than image ads. Like before, people are more responsive to text than images. In a way it is considered as a part of the online document and is more clickable.

3) No Border ads. One of the best tricks is to erase the borders of Adsense ads and make them, again, having the same color with your website's background.

4) No other advertisements. The first reason is to be legitimate according to Google's Rules and the second more practical reason is that you do not want to distract your visitor's attention and go somewhere else without clicking your Adsense ads.

5) Placement. Even if you have the best Ad, people will not respond if they don't see it instantly. The best place to see the ad is the top of your web page and the next is aside your document's text. Visitors will click it more frequently since it will look like your text.

6) Traffic. Try to use legitimate ways of traffic. Some people use Google Adwords and other Pay-per-click search engines. The problem here is to search very carefully for the right niche and keywords in order to make your campaigns profitable. Other ways are link popularity techniques like link exchange directories, software or even mass blog submission techniques. Don't use link farms and classifieds for that, because the search engine's algorithms are extremely clever and they will ban your listings.

7) Do not rely on one website. Yes, you can make money with one website but try to make as more as possible.

8) Relevant content is King. Articles are one of the best tactics to create huge websites that will be crawled by search engine's robots. Don't forget search engines exist to provide relevant content at first. One excellent resource to automate your article directory procedure is http://www.articleequalizer.info">http://www.articleequalizer.info .You can create an article database in minutes which otherwise is time consuming and it would take you a week!

9) Use site maps. Google's site maps visit your site and crawl it much sooner that any other submission process. More information is here:
http://www.google.com/webmasters/sitemap

10) Relevant ads. It's one of the most important factors for Adsense success. If the internet user can't find a relevant ad in your page, he or she won't click the ad. Would you act differently? So it's critical to create relevant resource for your web page. In order to do that, you must do the following steps.