Adsense, Adwords Pay Per Click Services, The Difference

Adsense, Adwords Pay Per Click Services, The Difference - Posted on: 2007-10-22

Can you make money with Google AdSense? AdSense is for people who own a website or BLOG and put those ads you see on their own web site to make money. The ads you see all over the Internet on web sites, are people who put those ads on their web sites in hopes to make a lot of money from Google, Yahoo, MSN and others when people click on them.

Some BLOG services do not allow you to post AdSense. Some will let you put one set of articles on your web site. Google allows three (3) per page. For example, you will see some sites with a tall skyscraper ad, then a horizontal ad, or just some text ads, placed in different areas on the page. That doesn't mean you should put three on each page if it will hinder from your content or look and feel of your page for the user.

                                                                             It is also very important to customize each ad to
                                                                             make sure it blends in with your page. It should
                                                                             look natural. Statistics have shown the blue link,
                                                                             black text, and light grey URL (http://www.google.com/)
                                                                             link convert the best. The horizontal ad toward
                                                                             the top, center of the page, looking like it is part
                                                                             of your page also converts to people viewing it
                                                                             and clicking on it most.

                                                                            Critical point - you must spend time placing new,
                                                                            fresh, unique articles on your web site or BLOG at
                                                                            a minimum of two times per week. Do not use
                                                                            articles more than once.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, "used cars san diego." Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they "specialize" in setting you up with a "highly optimized" account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).

How do we choose a theme?

To make things easier for us we will choose a theme that we are interested in or even passionate about. That way we will not easily fall in a state of procrastination.

Will the theme of my website attract many visitors?

To be able to know that, we will do a search in the search-engines typing our theme within quotes. The number of competing websites will tell us that it will either be easy or difficult to rank for the main 'keywords' of our website. However choosing long-tail keywords(or multiple keyword phrases) will bring up less competing websites and make it easier to rank for those 2 or 3 word phrases.

How do we offer value to the visitor?

If we are passionate about a topic we will put more effort in the creation of our website and be able to offer much more value to the visitor. We will have more basic knowledge about the topic. This will make it easier for us to create content to publish on our website. Very often when your theme has something to do with your hobby or your job you will be able to write enough unique content with the knowledge you already have about the subject.

Will Google accept or decline my website ?

To know that we will have to find out what Google expects from an Adsense publisher. Google wants you to deliver a complete website that offers information that is relevant to what the searcher asks for in the search-box on the page of the search-engine.

Google gives more value to a website that offers unique and fresh content. Content that is not written by a software application, but that reads like a human has written it.

In addition the website will be well structured and display a menu with text-links to other pages in the website with related content and information about the webmaster, including contact information. Doing the above will help you to be accepted for the Google Adsense program easily.

Do I put Adsense ads on my website from the first day?

Actually it is not a good idea to start displaying Adsense ads right away. The most successful websites are those with a history of offering good solid information to the visitors. Having incoming links from high PR directories and important websites related to the theme of the websites. Having the ads on your website could form a barrier for webmasters of authority sites or directories to create links to your website, because they could have the impression that your only goal is to earn revenue from the ads instead of offering quality content to the visitor.

A good idea would be to start building your website as described above. Continue offering good information and building links with high PR and authority sites until your site has been indexed by Google and displays it on the first page for most of your keyword phrases.

After that you can start to monetize your website with the Google Adsense ads. At that time you will have the right visitors to your website that are interested in the theme of your website and also in the titles that the ads display. In addition you will have enough traffic to make a decent amount of money from the Adsense ads.

In conclusion it is important to maintain the hard work that is necessary to keep growing your website with unique content related to the theme of your website. The traffic will grow slowly but sure and as a result your Adsense revenue will grow too.

It really isn't that hard to make money fast online, you just need to extensively understand the internet and how it works.The only thing you will have to do to start making money online by making a website is have an open mind and be eager to learn.
However, before you start your online search for the best ways to make money there are a few simple ideas that may help make the ordeal more effective and free of hassle, thus making sure that you get the best type of Marketing Programs and products for your needs.
All you need do is have enough traffic moving in the direction of a blog or site and simply add in with the relevant affiliate links to products relevant to the topic, for example if your blog is about finance then provide affiliate links to finance based products and services and you could quickly find yourself earning more money every month after you have gathered some traffic.
Think about what some of the gurus do here ,all they do is look for the most relevant high paying affiliate programs that work best with the audience their blogs are targeting and move traffic to them. So how do you get the traffic in the first place ? There are many coaches and mentors that specialize in building websites and the marketing training to teach you what to do to get traffic to your website so thats where I would go to get the best independant information on traffic as that subject could take me all day to confront.
Here are a few well known online opportunities for everybody to earn extra cash fast that I use myself everyday.
Google adsense,You let Google put their ads on your website or blog and you get paid when people click on the ads,this has to be one of the best ways to make money on the net.
Use your writing skills to set up a blog or website and promote it. It makes a lot of sense for you to promote your services using your writing skills and you can write many pieces about it that will be taken up by article directories around the web and this will give you some traffic as well as one way links to your site,this in turn should provide some search engine traffic as well from Google and Yahoo if done correctly.What’s more, Google is providing the tools you need to "make money online" free. But they, like anything else, require use of the proper tools and resources if you're to expect any kind of massive success.
Many successful things have a roadmap for success and in the end its just a matter of mixing the correct ingredients together. Many of which require developing your own web site, attracting traffic, placing payments and other tasks required for generating revenue.Several good ideas can push you to outer space, because on the Internet, not even the sky is the limit.
So go out and seek advice from anyone who has been successful online and learn all you can because learning everyday is how I have been able to be successful online with my own ventures.