Google Adsense and The Many Questions about Adsense

Google Adsense and The Many Questions about Adsense.

a) Why Do You Need Google Adsense?

Because it is there, it is fun and it is free. If you are reading this, you obviously have some interest in the internet. You do not even have to have your own website, although the more sites you use Google Adsense on, the more money you will make. For example, anyone can write a blog even if it is just your own opinion on something.

You can also make money referring other people to Google Adsense. By placing a referral button on your site you increase your earnings potential. When a publisher that you referred makes their initial $100.00 within 90 days of sign-up and is eligible for payout, your account will also be credited $100.00. Additionally, they must never have registered for a Google Adsense account before.

                                                                            Do not be intimidated by the html code. It is
                                                                            already formatted. All you have to do is choose
                                                                            the language and kind of button you would like,
                                                                            and copy and paste the html code to your
                                                                            website. Look for the referral code and more
                                                                            information under Adsense support.

                                                                           b) What is Google Adsense for Search?

                                                                            Google Adsense for Search is different than
                                                                            Adsense for Content but it is just as important to
                                                                            your earning power with the Google Adsense
                                                                            program.

                                                                           Just like Adsense for Content places targeted ads
                                                                           on your content webpages, Adsense for Search
                                                                           places targeted ads on the results page of the search set in motion on your page.

You can use the standard Google search box on your site and the user can then search the web or even your website. When you feel more comfortable, you can change the look of the Google search box, essentially customizing it by changing the colors and using your logo.

The best thing about Google Adsense for Search is that you can track what web surfers are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.

c) What Other Forms of Payment Does Google Adsense Offer?

You can elect to have your Google Adsense payments mailed to you via check in your local currency. Google Adsense offers this option in 42 countries. Check the Google Adsense support center to see if your country is included in this list.

To select receiving your check by postal mail, log in to your Google Adsense account, click the edit link near Payment Details and then click the Check, Standard Delivery radio button. Then click continue. Now you can select your currency, if available or you may select US dollars. When you’re satisfied with your choices, click save settings.

You may also choose to receive your payment through Secured Express Delivery. There is a fee for this service but you can expect to receive your check within 5-10 business days after it has been sent. If you choose this option, you will need to contact DHL (the courier service) to make sure they offer service to your area and that your address is in the proper format.

d) When Do You Get Paid Using Google Adsense?

Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, "used cars san diego." Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they "specialize" in setting you up with a "highly optimized" account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).